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USBDeview is a small utility that lists all USB devices that currently connected to your computer, as well as all USB devices that you previously used.
For each USB device, exteneded information is displayed: Device name/description, device type, serial number (for mass storage devices), the date/time that device was added, VendorID, ProductID, and more...
USBDeview also allows you to uninstall USB devices that you previously used, and disconnect USB devices that are currently connected to your computer.
You can also use USBDeview on a remote computer, as long as you login to that computer with admin user.

AutoPlay

...USBDeview allows you to automatically run a file on USB flash memory devices, according to AutoRun.inf filename. You can manually activate the AutoPlay feature by selecting the desired device and pressing F8. Alternatively, You can check the "AutoPlay When Device Is Connected" option, and then the AutoPlay feature will be automatically activated when you insert a USB flash memory device.
Be aware that this feature only works if USBDeview detects the drive letter of the device.

Execute a command when you insert a USB device

Starting from version 1.10, USBDeview allows you to execute a command from exe/cmd/bat file in every time that insert a USB device to your system. In order to use this feature, go to 'Options->Advanced Options', select the 'Execute..' check-box, and type the exe/cmd file that you want to run. You can also use the following special variables in this command string: %device_name%, %device_desc%, %drive%, %serial_number%, %vid%, %pid%

USBDeview will automatically replace these variables with the appropriate data of the device that you inserted. For example, if you want to pass to your exe file 2 parameters - the serial number of the device, and the drive letter: c:\temp\test.exe "%serial_number%" "%drive%"